What is Sales Enablement?
Streamline the sales funnel. Enhance productivity. Boost ROI.
Overcoming the Sales Funnel Gap
For many B2B companies, aligning marketing and sales teams is a constant struggle. When marketing and sales teams align their goals and processes, they work together in perfect harmony. Marketing drives sales, sales drives revenue, and revenue goals help marketers refine their strategies and improve audience engagement—and then this collaborative process repeats itself.
How It Works
Connecting Marketing and Sales
Sales enablement is an all-encompassing solution — software tools, processes, training, strategy and more — that empowers sellers to excel in their jobs. It ensures that marketing and sales teams work together, seamlessly driving prospects through the sales funnel and converting leads into loyal brand advocates.
Marketing Automation vs. Sales Enablement
Marketing automation allows marketers to manage, track and measure the effectiveness of content at the top of the funnel. This visibility enables marketing to constantly test and optimize their content marketing efforts.
Sales enablement software applies the same concept to the bottom of the funnel. Not only does it allow salespeople to easily find and access the right content; detailed analytics allow both sales and marketing to interpret which content is proving to be most effective.
3 Ways Sales Enablement is Revolutionizing the Revenue Model
When marketing and sales teams align their goals and processes, they work together in perfect harmony.