What is Sales Enablement Software? - Enhatch

Sales Enablement

What is Sales Enablement?

Streamline the sales funnel. Enhance productivity. Boost ROI.

Overcoming the Sales Funnel Gap

For many B2B companies, aligning marketing and sales teams is a constant struggle. When marketing and sales teams align their goals and processes, they work together in perfect harmony. Marketing drives sales, sales drives revenue, and revenue goals help marketers refine their strategies and improve audience engagement—and then this collaborative process repeats itself.

How It Works

Connecting Marketing and Sales

Sales enablement is an all-encompassing solution — software tools, processes, training, strategy and more — that empowers sellers to excel in their jobs. It ensures that marketing and sales teams work together, seamlessly driving prospects through the sales funnel and converting leads into loyal brand advocates.

Marketing Automation vs. Sales Enablement

Marketing automation allows marketers to manage, track and measure the effectiveness of content at the top of the funnel. This visibility enables marketing to constantly test and optimize their content marketing efforts.

Sales enablement software applies the same concept to the bottom of the funnel. Not only does it allow salespeople to easily find and access the right content; detailed analytics allow both sales and marketing to interpret which content is proving to be most effective.

5 Reasons You Need a Sales Enablement Strategy

upwards trend


Reduced sales productivity and ineffective marketing due to marketing-sales misalignment costs businesses $1 trillion each year. (HubSpot)

Invaluable Data

Organizations that use sales analytics increase team quota attainment 4x faster than non-users. (CIO Insights)


Consistent, Personalized Nurturing

Companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. (Forrester Research)

money bag

Boosting Revenue

Businesses with aligned sales and marketing teams achieve 208% higher marketing revenue when compared to misaligned teams. (Hubspot)

magnifying glass

Greater Transparency

Marketing teams with high visibility into content utilizations see 33% more leads accepted by sales. (Aberdeen Research)

3 Ways Sales Enablement is Revolutionizing the Revenue Model

When marketing and sales teams align their goals and processes, they work together in perfect harmony.

Keys to Marketing-Driven Success

Learn the three keys to marketing-driven sales enablement success.

3 Ways to Shift the Sales Enablement Perspective

Sales enablement is a method used to hassle sales representatives. Learn how to shift the perspective.